• Safari Africa, flamingoes

LIFETREE LOWDOWN

Providing valuable insights and tips on how to better market your tourism business

Attracting Travelers: A Hotel's Guide to SEO

In the fiercely competitive hospitality industry, having a beautiful website is no longer enough. To truly stand out, your boutique hotel, lodge or guest house needs to be easily found by travelers actively searching for their next stay.

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Video marketing, video in tourism marketing
How to create affordable, impactful video content using your smartphone

Travel is a topic that is possibly the best suited for video marketing, as its very essence is about visual storytelling. In 2025, more brands will leverage multi-platform streaming to maximise reach, broadcasting live content simultaneously on Instagram, YouTube, LinkedIn, and other platforms.

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