LIFETREE LOWDOWN

I was recently challenged to write a thought leadership piece for the company. Writing has never come easily to me. My colleagues are all writers - whether it’s social media copy, newsletters or blogs - each with an incredible and very distinct style. Some are emotive, some descriptive. What they can produce in an hour often takes me days, with constant rewriting, rereading, researching, re-researching and triple-checking before I’m brave enough to...

In the fiercely competitive hospitality industry, having a beautiful website is no longer enough. To truly stand out, your boutique hotel, lodge or guest house needs to be easily found by travelers actively searching for their next stay.

Travel is a topic that is possibly the best suited for video marketing, as its very essence is about visual storytelling. In 2025, more brands will leverage multi-platform streaming to maximise reach, broadcasting live content simultaneously on Instagram, YouTube, LinkedIn, and other platforms.