Lifetree News and Insights

Mawimbi Bush Camp is set to reopen this Green Season 2025, unveiling a beautifully refurbished safari experience in Zambia's pristine Kafue National Park. Under new ownership, the lodge has been transformed to offer an authentic and intimate connection with one of Africa’s most untouched wilderness areas.

Madikwe Game Reserve isn’t just a haven for the 'Big Five' as well as wild dog, cheetah, and numerous others. Beyond the elusive predators and roaming herbivores lies a fascinating world of plant life with some species offering an array of practical uses for humans.

We interviewed one of our clients, Christine Pulvermacher who is the CEO and Owner of Bushveld Bivoauc, regarding the inspiration behind opening a fully solar-powered, luxury glamping experience close to the Kruger National Park.

Travel is a topic that is possibly the best suited for video marketing, as its very essence is about visual storytelling. In 2025, more brands will leverage multi-platform streaming to maximise reach, broadcasting live content simultaneously on Instagram, YouTube, LinkedIn, and other platforms.

Are you the passionate owner of a boutique hotel, a hidden gem safari lodge, or a unique hospitality experience? You pour your heart and soul into every detail, from the décor to the guest experience. But in today's competitive landscape, simply offering an exceptional service isn't enough. To thrive, you need a powerful and cohesive marketing strategy that captures the essence of your brand and connects with your ideal guests.